Some of the links in this email are affiliate links, which means I get paid a small percentage of any purchases. Hey Reader, For most of the past two decades, I have owned the SERPs for my name ājared baumanā. Google knew who I wasā¦ I had owned a photography studio. An editing company. I had just started a marketing agency. I hosted a podcast. Etc.Then, some dude with the exact same name as me ran for office in the state of Kentucky. Here is what the SERPs looked like in late November: Dudeā¦...
over 1 year agoĀ ā¢Ā 10 min read
Some of the links in this email are affiliate links, which means I get paid a small percentage of any purchases. Hey Reader, January is all about Schema, at least here on the Weekend Growth newsletter. Last week was focused on three big and important ones for all websites: Organization, AboutPage, and ContactPage. Catch it here if you missed it. Today, let's dive into the detailed approach needed for your Author schema. Today is all about connecting the dots between your websiteās About Page...
over 1 year agoĀ ā¢Ā 7 min read
Some of the links in this email are affiliate links, which means I get paid a small percentage of any purchases. Hey Reader, As we start 2024 off, let's dive into something crucial yet often overlooked: schema markup. Last year, Google ratcheted up the ātrustā dial, at least for sites with lower DRs š. There is lots of correlation (no, not causation) between sites that survived the HCU and sites that had built trust and expertise. What does that look like? Well, obviously itās complex, but...
over 1 year agoĀ ā¢Ā 8 min read
